Getting things done

Do you want to take more of your business online, or increase the sales through your website?

Do you have clearly defined goals for your web presence?

Whether you go online to take reservations, sell widgets, generate buzz or help people become better home cooks your website and social media must contribute towards your business driving goals (read more about this here).

I specialise in advising, coaching and assisting companies and start-ups, making their digital assets generate more business through increased conversion of website traffic to customers.

My passion is restaurants, and food and dining related start-ups.

Why Happy Herring? It's a Swedish thing. Here's a photo of some herring:

Herring Ice Cream... Delicious!

Learn how to make herring ice cream on my food blog. It's delicious.

What I do

Got something you need help with?
Get in touch!

  • Strategic advice on digital product development, online business, website conversion. Do you have your customers' best interests in mind?
  • Start-up advice to help hone idea, business model, and processes. Build it and they will come isn't what you want to do...
  • SEO analysis and recommendations. Is it easy for people to find your business?
  • Review existing websites, apps and social profiles to suggest business driving improvements. Is your website a vehicle for sales?
  • Google Analytics reviews and recommendations. Is your website helping your customers find what they are looking for?
  • Gather website / mobile app / software requirements and create functional specifications.
  • Sanity check quotes from web agencies / software developers.
  • Coach Product / Project Managers and Marketing Managers to help them achieve their goals.
  • Act as Product Owner to take digital visions from idea to delivered solutions.

Read more about me...

Magnus has the very rare ability to perfectly bridge the gap between tech and business. His knowledge of tech applications for business and marketing adds incredible value to projects and companies. As a client, he is able to funnel the multiple directions of a corporate team into clear instruction for an agency to follow. As a strategist he is able to identify market gaps and opportunities to develop products and services to achieve successful ROI.
Paul West,
Managing Director & Founder,
Ignite Hospitality Consultants
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